Presented live at IBC2025 – International Broadcasting Convention
At IBC2025, Enghouse Networks and Harmonic joined forces for a powerful live demonstration on the future of sports streaming. s featured on IBC365, this session showed how Direct-to-Consumer (D2C) platforms are enabling rights holders to bypass traditional broadcasters and connect directly with fans – while unlocking new monetisation models like SVOD, AVOD, and Pay-Per-View.
Now available on demand, the demo walks through a real-world sports use case powered by Harmonic’s ultra-low latency cloud-native video delivery and Enghouse’s fan engagement and monetisation platform.
What You’ll Learn
How sports organisations can deliver:
- Personalised highlights & AI-curated content that keep fans engaged.
- Flexible monetisation options – subscriptions, ads, pay-per-view, or hybrid models.
- Scalable, fan-first experiences that work across every device.
Why This Session Matters
This demo reflects three of IBC’s core themes:
- Shifting Business Models – Direct monetisation and full audience data ownership through D2C.
- Transformative Technology – Cloud-native video delivery with AI/ML for personalisation and ad optimisation.
- People & Purpose – Creating inclusive fan access, stronger connections, and loyalty-driven storytelling.
Who Should Watch
This session is designed for:
- Sports rights holders and leagues exploring direct distribution.
- Broadcasters and OTT providers seeking to diversify monetisation streams.
- Content owners looking to deepen audience engagement while retaining control.
Presenter
Alexandre Paugam
Sr. Director, Business Development & Strategic Accounts at Harmonic
As Sr Director, SaaS Business & Global Strategic Accounts Development at Harmonic, Alexandre Paugam leads a cross-regional team managing SaaS market development activities across EMEA and APAC as well as global strategic accounts and partnerships.
Alexandre has over 10 years of experience working in the video industry. Previously, he held positions in systems engineering, program management, customer success and business development at Harmonic and Thomson Video Networks. Alexandre holds a Master of Science in information technology from ISEN France and a Master of Business Administration from FBS France.
Frequent speaker at industry events, he brings valuable insights into the evolving dynamics of viewer engagement, commercial growth and technology innovations in the broadcast and digital media space.
Mick McCluskey
VP Product Management at Enghouse Networks
With a strong background in OTT, D2C streaming, and media product strategy, Mick McCluskey leads innovation at Enghouse Networks, helping service providers and content owners deliver and monetise next-generation video experiences. He focuses on strategic initiatives in AI, cloud workflows, and new monetisation models—especially as they transform sports broadcasting and fan engagement. Mick brings practical insight into how technology is reshaping the future of television and sports.
