Jinny Software Ready to Support Rural Cellulars Moving to LTE

As more data-hungry consumer devices and smartphones are being used by subscribers all over the US, operators large and small are preparing by building out their LTE networks – and members of the RCA are no different. Many RCA operators are planning to deploy their LTE infrastructure this year or next to prepare for the next generation of applications and devices. According to 4G Americas, as of August 22nd 2011, 26 US operators have deployed or plan to deploy their LTE infrastructure including such names as Bluegrass Cellular, Cellcom (WI, MI), Cellular South and nTelos. With the major players in the US already equipped for LTE, the RCA is keen to demonstrate its technical strengths by matching these national players with equally-powerful 4G networks.

Jinny Software has ensured that its solutions are able to integrate to many cellular network technologies simultaneously – GSM, CDMA, iDEN, UMTS and 4G LTE. By designing all VAS applications to support both circuit-switched and packet-switched network environments, Jinny has prepared for the networks that operators will seek to launch tomorrow – as well as the networks they are running today.

For example, Jinny has two solutions that deliver SMS for an operator moving to 4G LTE. Firstly, where the wireless carrier has a legacy 2G SMSC that it wishes to employ to provide SMS service in both the 2G/3G network and the 4G LTE network, Jinny provides the Jinny IP SM Gateway. The IP SM Gateway acts as a messaging-technology-aware bridge between the LTE/IMS network and the legacy SS7 circuit-switched network and gives operators a smooth migration of their legacy services.

Secondly, where the wireless carrier wishes to implement an SMSC that supports both packet-switched and circuit-switched environments seamlessly, the 4GMC (4G Messaging Centre) from Jinny Software provides the operator with the full suite of messaging services in both their legacy 2G/3G network and in their future-proof 4G LTE network simultaneously.

In addition to Jinny’s messaging solutions, the Jinny call completion solutions for voicemail, missed call notification and ring back tones are also IP-ready. All of these applications are delivered on a media architecture that supports both SS7 circuit-switched integration and IP-based interfaces for both voice and video thereby making the transition from 2G/3G to LTE simpler and easier for the mobile operator. In short, all Jinny VAS solutions are deployed on a standard platform that can integrate equally to a 2G, 3G or 4G LTE environment making the migration from today into tomorrow seamless across all VAS applications.

If the technology is not a concern for the RCA members, the regulatory environment presents some challenges. Rural operators want the FCC to mandate that 700 MHz LTE equipment incorporate all bands in the 700 MHz band as, unlike the past PCS and AWS spectrum auctions, interoperability was not mandated for the 700 MHz auction. The issue is that some market participants could seek equipment that only operates on their blocks of the 700 MHz spectrum. Jinny hopes that all parties will share in the benefits of LTE and seamless national data roaming for all subscribers.

Jinny ViO is the complete VAS portfolio delivered on a standard platform and integrated with simple connection points to the operator environment. Through ViO, Jinny can provide the full suite of VAS products to support the RCA members’ business today and into the future. As networks increasingly move to IP cores, Jinny’s SMS, MMS, USSD and call-based products are ready for the packet-switched environment. Jinny is attending the RCA Fall Expo from the 14th to the 16th of September in Las Vegas and would welcome the opportunity to discuss how Jinny’s VAS suite can support the RCA in moving into the future on LTE.

Author: Cathal O’Toole, Jinny Senior Product Manager