Blog post: How Mobile Carriers Can Leverage Mobile Advertising Platforms to Increase Revenue

Eddie Callaghan, Jinny’s Mobile Advertising Development Manager, publishes a guest blog on Wireless Design & Development:

With the increased demand of mobile video, mobile music, data, and the convergence of these services with social media platforms, the mobile phone market is growing rapidly. But the move toward these services leaves mobile carriers struggling with falling ARPU and the potential of being relegated to bit-pipe providers. Read more