Press Releases

Zain deploys Jinny SmartGuard Messaging Control Suite

DUBLIN, June 18, 2014  – Jinny Software, a leading supplier of Mobile Security Solutions, Mobile VAS infrastructure and Diameter Signalling Control Solutions announces the deployment of the SmartGuard Messaging Control Suite at Zain Jordan.

Zain Jordan, the leading operator in Jordan chose Jinny SmartGuard for message filtering and content subscription control. SmartGuard provides protection to their subscribers from unsolicited text messages and unsubscribed content. SmartGuard also secures the network from spam and fraudulent activity such as spoofing & faking.

“Zain came to us with a specific requirement to protect their subscribers from nuisance text messages and unsolicited premium content, both which can affect a subscriber’s quality of service and damage the quality of service that they expect from a leading provider like Zain”, says Richard Choi, Jinny Chief Commercial Officer.  “Deploying SmartGuard closed the potential gaps to these risks and Zain customers are now secure and free from the irritation of spam ”, he added.

“Jinny are a long standing supplier to Zain and they were quick to deploy a solution to protect our subscriber and network”, said Ahmad Smadi, Data & VAS Manager at Zain Jordan. “Deploying SmartGuard has closed the door on any possible un-subscribed services for our customers, resulting in a massive improvement in their quality of service with a corresponding reduction in the level of customer care service required to manage our customers”.


Notes to Editors

About Jinny Software (

Jinny is a global supplier of Messaging, Mobile VAS infrastructure, Security, Filtering and Control services and Diameter Signalling solutions.  Jinny’s 75+ customers are spread across 70 countries and include mobile network operators, virtual network operators and enablers, as well as other enterprises.

Jinny Software operates from its headquarters in Dublin, Ireland. Implementation, project management, support and training are provided by service teams located in the US, Brazil, Ireland, Kenya, UAE, Panama and Malaysia.  Jinny Software is a wholly owned subsidiary as part of the BU ACOTEL TLC of Acotel Group S.p.A, headquartered in Rome, Italy and traded on the Milan stock market (ACO.MI).

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About Zain Group

Zain is a leading telecommunications operator across the Middle East and Africa providing mobile voice and data services to over 46.1 million active customers as of 31 December, 2013. With a commercial presence in 8 countries, Zain operates in: Bahrain, Iraq, Jordan, Kuwait, Saudi Arabia, Sudan and South Sudan. In Lebanon, the Group manages ‘touch’ on behalf of the government. In Morocco, Zain has a 15.5% stake in ‘INWI’, through a joint venture. Zain is listed on the Kuwait Stock Exchange (stock ticker: ZAIN).For more, please email or visit

About Zain Jordan

Founded in 1995, Zain in Jordan was the first operator to introduce mobile phone services into the country. In just a few years, it earned its reputation as the most progressive telecom operator in the region in terms of competitiveness, readiness to adopt new technologies, deploy cutting-edge services and invest in community development through the most active and substantive corporate social responsibility (CSR) program in the country.

Since its inception, Zain in Jordan has tallied subscriber growth at an exponential rate, with the number of users currently exceeded 4.04 million subscribers. Through more than 3416 sites, Zain covers the entire populated area of the Kingdom.

In January 2003, the Zain Group acquired Zain in Jordan in what was considered the largest single acquisition in the Middle East area, and the largest private sector investment in Jordan. Today, Zain is the leading and the largest telecommunications network operator and services provider in the country. Since day one, Zain has deployed an advanced infrastructure and launched its services over a state-of-the-art network, one of the most developed networks in the region.