Richard Choi is the Managing Director at Jinny Software.  He has over 20 years experience in the global ICT sector with a track record of building triple digit growth across all markets. Prior to joining Jinny, he has held senior management and executive management positions with several multi-national companies such as Ericsson and IPC Corporation and has also worked with innovative start-up companies such as Am-Beo, Tango Telecom and Memory Box.

Richard has a degree in Psychology from NUIG and a dBA in Marketing Management from Stirling University. He has been a Fellow of the Institute of Direct Marketing since 1998.