A surefire way to attract and retain customers to your broadband service is by offering TV. If you’re a Canadian broadband provider, then realistically TV needs to be an integral part of your broadband bundle.
Providers who already offer TV services know there is a range of technical and logistical challenges that can make upgrading their service challenging.
Those who are yet to make the leap may be concerned about unknown factors that might derail their plans with potentially costly consequences.
Why You Should Provide TV as Part of Your Broadband Bundle
Enghouse has gathered data from several Canadian broadband companies that suggest over 50% of broadband subscribers now expect TV to be available as part of their subscription bundle.
If you don’t offer a TV service it’s possible that you may lose customers. Offering TV can create a virtuous cycle that drives revenue through attracting new customers who are willing to pay for their TV service and can create a more stable revenue stream as consumers are much less likely to churn.
The benefits are clear, but how do you go about launching a TV service from a standing start? A new e-book from Enghouse sets out how Canadian providers can launch IPTV in four easy steps.
Four Steps to Your IPTV Launch
Enghouse has set out 4 manageable steps to help broadband providers get their TV service up and running in a timely and cost-effective manner:
- You need to acquire and build a content portfolio. The good news is that Enghouse will be delighted to help you connect with CCSA (Canadian Communication Systems Alliance) to complete this first step and be ready to launch with a rich, tailored programming.
- Build your new service. Enghouse has created a cloud-based end-to-end platform to deliver TV services across Canada. EspialTV supports a rich range of TV services.
- Think about segmenting to create a consumer-ready proposition. EspialTV by Enghouse Networks gives you a broad range of capabilities that allow you to segment services by location or demographics
- Develop a pre- and post-launch marketing plan and the EspialTV team are on hand with a range of resources to do just that.
Sounds Too Good To Be True?
With Espial TV, it really is that simple. Take a look at our eBook to understand how you can Launch IPTV in Canada.
