Discover how broadband operators use TV to grow subscribers
Hosted by the Fiber Broadband Association in collaboration with Enghouse Networks and Whitepaw Solutions, this webinar explores how TV can help broadband providers stand out in competitive markets and strengthen customer loyalty.
As broadband competition heats up, video remains one of the most powerful tools for winning new customers and keeping existing ones loyal. The challenge? Launching and running a compelling TV service often feels expensive, complex, and resource-intensive. It doesn’t have to be.
Join us to see how operators can use a modern, pre-integrated TV platform to add real value to broadband bundles – without overloading teams or budgets.
Key Takeaways
- How to efficiently launch and manage TV services with a proven, out-of-the-box solution.
- Practical ways to enhance broadband value with engaging content, seamless UX, and broad device support.
- How operators are using TV to reduce churn – especially among families, older users, and casual viewers.
- How to navigate content rights and build the optimal content bundle.
- How to overcome common transition challenges: ad insertion, legacy migration, and serving a diverse subscriber base.
Who Should Watch
- Broadband & ISP executives looking to win share in competitive markets by beating incumbent offers.
- Practical ways to enhance broadband value with engaging content, seamless UX, and broad device support.
- Product managers evaluating video as part of a converged broadband offer – or aiming to deliver a superior consumer TV experience.
- Technology & operations teams seeking to replace legacy systems with a simpler, faster deployment.
- Sales & marketing teams focused on acquisition, churn reduction, and ARPU growth.
Presenters
Mick McCluskey - Vice President, Product Management, Enghouse Networks
Mick McCluskey leads product strategy for the broadband portfolio at Enghouse Networks. He works closely with service providers to improve operational efficiency, modernize broadband operations, and identify new opportunities to increase subscriber value and drive long-term growth.
Emily Call - Executive Director, Whitepaw solutions
Emily Call is the Executive Director of Whitepaw Solutions. She began her career at Vernon Telephone Cooperative straight out of college and jumped into the video world four years later, where she’s stayed for the past 16 years and counting. At Whitepaw, Emily oversees video transport services nationwide, working closely with affiliates and programmers to keep content flowing smoothly. She’s known for building strong industry relationships, solving problems before they start, and navigating the world of television delivery with a sense of humor and a lot of coffee.
