June 19, 2025
Enghouse Networks Media helps operators launch custom-branded TV services quickly and cost-effectively, with cloud delivery, analytics, ad insertion, and a seamless viewer experience.
February 12, 2025
TV advertising is rapidly evolving as Connected TV (CTV) and AI reshape audience engagement. Advertisers face challenges like frequency capping, while AI enables real-time optimization and personalized ad placements. As digital strategies shift, brands are diversifying ad spend across platforms like Pinterest. This blog covers key CTV, AI, and ad trends for 2025 and how advertisers can stay ahead.
January 22, 2025
As overheads increase and competition inevitably drives prices down, staying still isn't an option but it can be difficult to find new ways to sell more to the same customer base. One option is to broaden your customer base to encompass as many people, sectors and products as possible.
November 27, 2024
At IBC 2024, Mick McCluskey, VP of Product Management at Enghouse Networks, spoke with Julian Clover, media and technology journalist at BroadbandTV News, about the company’s latest developments and innovations. The discussion highlighted the growing importance of Direct-to-Consumer (D2C) models for niche content creators, such as sports teams and regional broadcasters, as a way to engage audiences and unlock new monetization opportunities. Mick also outlined how cloud-based TV-as-a-Service solutions provide a streamlined, low-risk approach to market entry while boosting customer retention. The conversation further explored the impact of AI and integrated content strategies in shaping the evolving TV landscape.
July 4, 2024
TV services help broadband providers attract customers, reduce churn, and grow revenue. This eBook offers clear steps to launch or enhance IPTV services and deliver a high-quality viewing experience.
January 16, 2024
Understanding and overcoming technological challenges is key to success in the dynamic TV service industry. This insightful blog explores the significant challenges in the TV industry, including fixed-date issues like certificate expirations in STBs, and variable-date challenges such as hardware failures and shifts in consumer expectations. Read our blog now to learn how you can effectively manage these challenges and position your TV services for long-term success.
December 7, 2023
Offering TV is a proven strategy for attracting and retaining customers in the broadband service industry. For North American broadband providers, incorporating TV into your service bundle is becoming increasingly essential. This blog is an invaluable resource for providers embarking on or enhancing their IPTV journey.
December 5, 2023
TV services can increase customer engagement and retention, but launching them is complex for ISPs. Enghouse’s EspialTV offers a clear four-step path to simplify deployment and reduce risk.
June 29, 2023
Explore the motivations behind cable providers' transitions, their approaches, and the strategies they utilize to reduce churn, ultimately enhancing the television viewing experience for consumers.
