Traditional payTV operators are driving growth in broadband, IPTV, and mobility. Evolving customer expectations and the limitations of legacy platforms are increasing the competitive and operational pressures placed on the TV solution. Traditional on-premises platforms are costly and lack the scale and speed needed to effectively compete. Crucially, they are not equipped to handle the pace and spiraling scale of innovation and they pull resources from those growth areas. The answer lies in a cloud-based video platform.
In our latest research paper, Enghouse explores how a Software-as-a-Service (SaaS) approach (TvaaS) is the right solution for most operators.
Digital Transformation & Cloud Computing for Pay TV operators
A multitenant platform that has been designed around microservices allows operators to meet complex customer demands, tackle unique problems, open new revenue streams and lower costs. Critically, it enables smaller operators to compete with larger companies.
The Advantages of a Multitenant Approach
In the past, operators needed data centers located on the premises to power their services. In practice, this meant a cabinet full of servers and dedicated appliances that are housed inside a location controlled by the operator. This approach is cumbersome and expensive and cannot keep pace with digital innovation and the demand for new services.
While it may be unrealistic for a smaller vendor to develop and deploy a new feature, in a multitenant environment this is easily achieved. These can be developed as microservices that can then be made available to all the operators who use the multitenant environment. This means that a smaller operator using that platform can be as agile as an operator with millions of subscribers.
The feature of a shared environment means it can be significantly quicker in getting new services to market. Innovation is shared allowing new features to be enjoyed by operators of all sizes. Modularity enables operators to adopt a flexible roadmap and move at their own pace. Features can also be added and removed as required.
Multitenant communities facilitate the sharing of best practices, analytics, merchandising, and reporting tools. Cloud platforms make it easier to keep track of complex operational costs. A per-subscriber pricing model ensures costs are predictable and aligned with revenues.
EspialTV – A Multitenant Platform from Enghouse Networks
PayTV operators are in an increasingly intense battle for survival. They need to develop realistic strategies to thrive in a highly competitive and fragmented video market. In practice, this means an ability to scale and deliver new features quickly. They need to be flexible enough to quickly adapt to changing market conditions to not only survive but also to take advantage of opportunities.
Multitenant cloud-based SaaS platforms like EspialTV makes this possible. They can redefine the economics of payTV, for operators of any size. EspialTV is a fully cloud-hosted multi-tenant platform that provides an entire suite of client-side applications to ensure support for all video devices using an award-winning user interface.
EspialTV supports LiveTV, Timeshift and Catch-up, nDVR, and VoD, all of which can easily be integrated into your existing BSS/OSS systems. These can be managed by the EspialTV web portal, which also has blackout management and Dynamic Ad-Insertion functions.
EspialTV provides a low-risk, cost-effective route to launching a complete cloud-based IPTV service.
Embracing Opportunity
The adoption of cloud-based SaaS technologies makes it possible for operators to shift decisively to meet the consumer-led demand for more responsive and tailored video services.
To find out more about this hot topic, its challenges, and opportunities, download our whitepaper today.
