Proven at Scale Across TV and Streaming
100M
35,000
100M+
50+
One platform for smarter advertising across every screen
Designed to integrate with any ecosystem, the platform enhances ad monetisation while reducing operational costs. For operators who still see significant revenue from spot / scheduled Ad placement the solution offers the ability to support this revenue, supplement it with incremental programmatic revenues and facilitate seamless transition to fully dynamic Ad placement while maintaining and growing revenues.
Key Benefits
Build A More Profitable, Future-Proof Advertising System
Key Features
Fully Automated Ad Creative Lifecycle - Media Asset Management (MAM)
Enghouse’s Advanced Advertising Platform automates every stage of ad creative management. It centralizes ingest from multiple partners, streamlines transformation and quality control, and routes assets efficiently to the right destinations to reduce manual work, errors, and operating costs.
Enghouse’s Advanced Advertising Platform automates every stage of ad creative management. It centralizes ingest from multiple partners, streamlines transformation and quality control, and routes assets efficiently to the right destinations to reduce manual work, errors, and operating costs.
- Multi-ingest: Aggregate creatives seamlessly from multiple ad partners (agencies, demand platforms, direct advertisers) into one operator-grade repository.
- Multi-workflow: Tailored ad creative pipelines handling transformation and quality control.
- Multi-distribution: Selectively route processed creatives to the right edges, markets, or platforms.
- Removes legacy email/FTP handoffs → improved efficiency, fewer errors, lower OPEX.
- Versatile: Also includes VOD lifecycle management — one system for all content operations.
Ad Execution Everywhere - Ad Manager
The Ad Manager delivers seamless ad execution across broadcast, IP, and hybrid environments. It supports scheduled, targeted, and programmatic ads, including SSAI/DAI, ATSC 3.0, and Brazil’s TV 3.0 (DTV+), helping broadcasters and operators improve consistency, performance, and revenue across all delivery models.
- QAM schedule insert: Refresh or replace end-of-life inserters and protect current revenue.
- IP parity: Mirror linear pods in ABR (no targeting) to de-risk operations.
- Hybrid pods: Mix scheduled and targeted ads to lift yield without disruption.
- Full SSAI/DAI: Audience, geo, and context targeting at scale — programmatic-ready.
- Satellite: Regional reels today; path to emerging addressability.
- ATSC 3.0: Transmitter/market targeting with consistent OTA/IP reporting.
- Compatible with the Brazilian TV 3.0 (DTV+) standard.
Sophisticated Platform for Linear TV, OTT, and CTV
Linear TV Optimization
The platform uses programmatic auctions to automatically list remnant ad inventory in digital marketplaces, leveraging DSP and ADS software for real-time, data-driven ad placements without manual intervention – supporting hybrid broadcast and TV 3.0 distribution models.
Over-the-Top (OTT) Contextual Targeting
With advanced image and content recognition, the platform creates contextual metadata for each video, placing the most relevant ad creative in every break without relying on personal data or cookies, ensuring privacy compliance.
Connected TV (CTV) Syndication
Content is aggregated into linear streams and syndicated as FAST channels across CTV platforms, extending reach and creating new revenue channels by increasing available ad inventory.
Programmatic Sales
Generate new ad income from dynamic / targeted ads while protecting existing Linear TV scheduled/spot ad revenue.
Enhanced Ad Relevance
Drive up the value of your inventory for advertisers by permitting targeting.
Broadened Reach
Connected TV (CTV) Syndication: Syndicate content into FAST channels on Connected TV platforms, extending reach and unlocking new revenue.
Lower Operating Costs
Automate ad inventory management to reduce costs and streamline ad placement operations.
Why Choose the Advanced Advertising Platform
Future-Proof for TV 3.0
The Enghouse Advanced Advertising Platform is built for tomorrow, supporting evolving standards like ATSC 3.0, DVB-I, and Brazil’s TV 3.0 (DTV+) within a single system.
Protect Existing Revenue While You Modernise
Transitioning to programmatic and dynamic advertising shouldn’t cannibalise your linear ad business. Our platform supports both simultaneously.
Unify Fragmented Ad Operations
Plan, deliver, and report on ad campaigns across linear, OTT, and Connected TV (CTV) from one unified interface.
Replace Manual Workflows With Automation
Remove legacy email and FTP handoffs with a fully automated ad creative lifecycle, leading to fewer errors and lower OPEX.
Be Privacy-First Without Sacrificing Performance
Deliver highly relevant advertising through AI-driven contextual placement, avoiding the reliance on user-specific tracking cookies.
Television advertising continues to evolve – from traditional linear models to fully addressable, data-driven experiences.
The next stage, known as DTV+ (TV 3.0), brings together broadcast and broadband technologies (ATSC 3.0, DVB-I, and others) to enable dynamic, personalized, and interactive ad delivery across linear, OTT, and Connected TV environments. This evolution doesn’t replace existing models – it extends them – ensuring broadcasters and service providers can monetise every screen and every signal.
Enghouse Networks’ Advanced Advertising Platform is ready for today’s operations and built for tomorrow.
It provides a complete ad management solution that supports spot-based, programmatic, and dynamic ad insertion (DAI) within a single, scalable system — fully compatible with legacy workflows, hybrid networks, and next-generation DTV+ (TV 3.0) and ATSC 3.0 environments.
Success Stories
RGE, Israel’s leading media holding group, uses Enghouse Networks’ Advanced Advertising Platform to boost ad revenue across streaming channels on its BIGI OTT platform.
BEAM, a leading content streamer, utilises Enghouse Networks’ Advanced Advertising Platform to scale ad insertion for broadcast feeds while transitioning to IP streaming. The platform enables BEAM to monetise their inventory effectively and align with industry trends
Armstrong uses Enghouse Networks’ Advanced Advertising Platform to ensure revenue parity across broadcast and IP advertising while transitioning to streaming.
Enghouse Networks provides a complete ad management solution that supports spot-based, programmatic, and dynamic ad insertion (DAI) within a single, scalable system. We help you elevate your advertising strategy, allowing you to grow ad revenue while ensuring privacy, reducing operational costs, and seamlessly preparing for the future of television.
Maximise ad yield across every screen and stream today
Resources
FAQs
Enghouse Networks’ Advanced Advertising Platform is a robust ad management platform designed to help broadcasters, content owners, and streaming providers maximise ad revenue. It supports dynamic ad placement, programmatic sales, and seamless monetisation across Linear TV, OTT, and CTV.
The platform uses advanced ad insertion technology to seamlessly integrate ads into live and pre-recorded content. This ensures smooth transitions between content and ads, enhancing viewer experience and optimising revenue.
Ad injection dynamically inserts ads into video streams, allowing personalised ad delivery based on contextual metadata or viewer preferences. Enghouse’s platform leverages this technology to deliver targeted ads without relying on cookies or personal data.
The Advanced Advertising Platform supports the creation and monetisation of Free Ad-Supported Streaming TV (FAST) channels. By aggregating content into linear streams and syndicating them across CTV platforms, operators can generate new revenue streams and expand ad inventory.
Yes, the platform supports traditional scheduled spot ads while enabling a seamless transition to dynamic ad insertion. This allows operators to maximise revenue from both legacy and modern ad sales strategies.
Enghouse’s platform uses AI-driven analytics and image recognition to generate contextual metadata for ad targeting. This ensures that ads are highly relevant to the content and audience without relying on cookies or user-specific data, ensuring privacy compliance.
The platform supports a wide range of ad formats, including pre-roll, mid-roll, post-roll, dynamic client-side ads, static banners, and personalised ads for niche channels. This flexibility ensures that operators can meet diverse audience and advertiser needs.
Yes, the platform is fully backend-agnostic, integrating seamlessly with any back-office system. This ensures operators can deploy the solution without disrupting existing workflows, making it highly adaptable to various ad management strategies.
By automating ad inventory management and using programmatic tools for real-time ad placements, the platform reduces the need for manual intervention. This streamlines ad operations, cuts costs, and increases efficiency.
Absolutely. The Advanced Advertising Platform is designed to scale effortlessly as your audience and ad inventory grow. It’s built to handle increasing demand, making it ideal for operators of all sizes.
The platform optimises over-the-top (OTT) and connected TV (CTV) ads through contextual targeting and FAST channel syndication. This expands reach and ensures high-value ad placements across streaming platforms.
TV 3.0 readiness means the platform supports both current and next-generation television standards – including ATSC 3.0, DVB-I, and Brazil’s TV 3.0 (DTV+). It allows broadcasters and operators to manage traditional and IP-based ad workflows within the same system. You can continue monetising existing linear services while introducing addressable, data-driven ads for hybrid and future TV environments.
The platform provides server-side and client-side ad insertion for live and on-demand content. It enables real-time targeting based on location, content type, or context – all without relying on cookies. Dynamic ad insertion ensures every impression delivers value, helping operators transition smoothly from spot scheduling to programmatic ad models.
Yes. Enghouse’s Advanced Advertising Platform gives you a unified interface to plan, deliver, and report on ad campaigns across linear, OTT, and Connected TV (CTV). It consolidates ad inventory and reporting, reducing manual work and improving yield across every delivery model.
The solution features pre-integrations with leading ad ecosystems such as FreeWheel, INVIDI, and Beachfront. This allows faster connection to demand platforms and helps operators increase fill rates – especially in emerging ad markets or hybrid broadcast environments.
Enghouse’s platform helps you create, manage, and monetise Free Ad-Supported Streaming TV (FAST) channels. It automates ad scheduling, supports programmatic trading, and enables contextual targeting to boost CPMs. Content owners can easily syndicate FAST channels to major CTV platforms, expanding reach and revenue potential.
The Advanced Advertising Platform is future-ready, supporting evolving standards and new delivery models as TV continues to converge with broadband. With built-in AI analytics, flexible architecture, and backend-agnostic integration, it enables operators to innovate, adapt, and monetise as viewing habits and technologies evolve.
Yes. The platform supports regional ad reels and satellite distribution, enabling broadcasters to localise campaigns or prepare for emerging addressability. It helps maintain consistency in over-the-air (OTA) and IP-based reporting, ensuring transparency for advertisers across all broadcast markets.
