As mobile providers increasingly harness the benefits of the ‘telco cloud‘—applying cloud computing techniques to telecommunications to streamline the deployment of new software for infrastructure, services, and operational processes—the need to efficiently manage, increase yield, and effectively transition into marketing 5G services becomes more critical.
However, this rapid adoption of cloud technologies could potentially impact one of your most valuable offerings: your portfolio of ‘Value Added Services’ (VAS-In-One: Mobile Messaging & Services), including essential services like SMS and multimedia messaging.
The advent of 5G not only brings opportunities for specialized and lucrative services, particularly in the realms of industrial applications and the Internet of Things (IoT), but it’s also essential to preserve established revenue streams such as Mobile VAS. Amidst the excitement around 5G, it’s crucial to remember that customers expect the continued availability of cherished mobile messaging features while also exploring new business avenues like application-to-person (A2P) messaging, which is projected to experience significant growth.
Thus, safeguarding Mobile VAS revenue while searching for new revenue generation strategies is paramount. It’s important to evaluate whether the applications and hardware within your data centers that facilitate key mobile messaging offerings are compatible with newer cloud investments and can integrate with your evolving virtual infrastructure. Effective management of these resources is critical.
Should there be any incompatibility or uncertainty, it becomes essential to strategize on how to adapt your Mobile VAS frameworks for readiness. Maintaining a mixture of legacy systems and new technology investments can be costly, reduce flexibility, and hinder potential revenue growth.
What is required is a deliberate consolidation of your mobile messaging equipment, transitioning towards virtualization, and ensuring seamless integration with new NFV-based management tools.
Executing this strategy effectively will not only capitalize on your fundamental asset—the reach of the MSISDN to every mobile user worldwide—but also facilitate your transition to 5G. This extensive reach offers a unique opportunity for operators to cultivate existing customer revenues and unlock new global revenue potential. Increasingly, businesses are realizing the benefits of leveraging operator networks to enhance customer engagement, recognizing the strategic value these connections can provide.
With VAS-In-One: Mobile Messaging & Services, your journey into the future of telecommunications is not just about adapting to new technologies but thriving through them. Ensure your telecommunications strategy is robust enough to take full advantage of 5G while continuing to deliver the reliable, innovative services your customers expect.
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So, how do you accomplish this while migrating your network to the new telco cloud? To lock in your chances of successful evolution, why not check out a brand-new Enghouse whitepaper, Are your mobile VAS solutions ready for the Telco Cloud?, where you can learn what you should be doing to get ready.
