MVNOs: An Opportunity or Threat?

The MVNO market is expanding rapidly, projected to reach $173.1 billion by 2032, with 49 percent of the market share in 2024. MNOs must decide how to respond:

1.    Ignore MVNOs, risking market loss.

2.    Challenge them by launching new brands.

3.    Embrace MVNOs with Billing-as-a-Service (BaaS) to open new revenue streams and expand reach.

With 150 MVNOs already in Brazil, the shift is happening. The question is no longer if MVNOs will enter your market, but whether they will operate on your network or a competitor’s.