Building a Strong, Customer-Friendly MVNO Fighter Brand

Vimla, a fighter brand under Telenor in the Swedish telecom market, exemplifies success by targeting budget-conscious consumers. Vimla’s innovative approach, including referral campaigns and transparent pricing, has overcome regulatory challenges. Their customer-centric strategies reshaped the MVNO landscape in Sweden.

The strategic adoption of Enghouse Networks’ Rator business support system (BSS) offered unique flexibility and customisation, streamlining their operations and campaign launches. Vimla’s story highlights the MVNO’s customer-focused evolution in the telecom software industry, emphasising the significance of partner collaboration and adaptable software solutions for sustainable growth.