Presented Live at IBC2026 – International Broadcasting Convention
At IBC2026, Enghouse Networks and MediaKind came together to explore how sports streaming is evolving beyond simply delivering the live match.
Live sports remain one of the most valuable assets in media, but fan expectations are changing. Viewers increasingly want a destination where they can follow their favourite teams and competitions, access statistics and highlights, discover relevant content and stay connected before, during and after the event.
Now available on demand, the session brings together both the fan experience and platform perspectives, showing how sports organisations, operators, broadcasters and streaming providers can create richer digital experiences while supporting engagement, retention and monetisation.
What You’ll Learn
Discover how sports streaming experiences are evolving through:
- Sports hubs that bring live video, content, data and fan experiences together in one destination.
- Personalised experiences built around the teams, competitions and content individual fans care about.
- Real-time sports data and statistics that add context and interaction around the live event.
- Highlights and short-form content that give fans more reasons to return outside the live match.
- Multiview experiences that provide viewers with more choice around how they follow live sports.
- Scalable platforms capable of delivering richer fan experiences reliably across devices.
These were among the capabilities demonstrated and discussed during the IBC session.
Why This Session Matters
The live match is still at the centre of the sports experience, but the opportunity around it is becoming much bigger.
For sports organisations and media providers, engagement no longer needs to begin at kick-off and end at the final whistle. Bringing together live streaming, sports data, highlights, short-form content and personalisation can create more reasons for fans to return and build a stronger relationship with the service.
At the same time, richer engagement creates opportunities to support retention and monetisation while making sports services more relevant to individual viewers. This was a central theme of the Enghouse and MediaKind session at IBC2026.
Who Should Watch
- Sports organisations, leagues and rights holders looking to deepen fan engagement.
- Broadcasters exploring richer digital sports experiences.
- Operators looking to add more value around sports within their TV and streaming services.
- Streaming providers developing more personalised and engaging sports destinations.
- Product and technology teams evaluating the platforms required to deliver these experiences reliably at scale.
Presenters
Mick McCluskey - Vice President, Product Management, Enghouse Networks
Mick McCluskey leads product strategy and innovation at Enghouse Networks across TV, streaming and digital media. With extensive experience across OTT, D2C and media platforms, Mick focuses on how technology can solve practical business and operational challenges for service providers and content owners. His work includes new approaches to sports streaming and fan engagement, personalisation, AI, cloud workflows and monetisation.
At IBC2026, Mick brought the fan experience perspective to the session, exploring how live video, sports data, highlights, personalisation and other capabilities can come together to create a more engaging destination for sports audiences.
Alexandre Paugam - Vice President, Global BD & Strategic Partnerships, MediaKind
Alexandre Paugam leads Global Business Development and Strategic Partnerships at MediaKind, working across the media technology ecosystem to develop new opportunities and strategic relationships. With more than a decade of experience in the video industry, Alexandre has held roles spanning systems engineering, programme management, customer success and business development.
At IBC2026, Alexandre joined Mick to explore the platform and technology considerations behind richer sports streaming experiences, including how these services can be delivered reliably at scale.
