How Broadband Providers Can Grow Subscribers, Increase Retention, and Maximize the Value of Their Fiber Investment
Hosted by the Fiber Broadband Association (FBA) in collaboration with Enghouse Networks and Whitepaw Communications, this webinar explores practical strategies broadband providers can use to maximize the return on their fiber investments.
Building fiber is only the first step. As competition grows and subscriber expectations continue to evolve, providers need new ways to attract customers, improve retention, and create more value from their networks.
In this session, industry experts discuss how broadband providers can combine operational efficiency, customer engagement, and value-added services such as TV to strengthen subscriber growth, improve customer loyalty, and maximize long-term business outcomes.
Key Takeaways
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Strategies to grow broadband subscribers and accelerate customer acquisition
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Best practices for improving customer retention and reducing churn
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How to maximize the return on fiber investments through operational efficiency
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Ways to simplify operations while supporting long-term network growth
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How managed TV services can help differentiate broadband offerings and create additional customer value
Who Should Watch
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Broadband service providers
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Municipal broadband operators
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Electric cooperatives
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Regional and rural telecommunications providers
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Broadband executives and business leaders
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Operations and engineering teams
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Marketing and subscriber growth professionals
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Organizations planning, expanding, or optimizing fiber broadband networks
Presenters
Tom Carroll - Director of Solutions Engineering, Enghouse Networks
Tom Carroll holds a BS in Electrical Engineering and has more than 27 years of experience in information technology. He specializes in telecommunications, broadband solutions, and service assurance, helping operators improve operational efficiency and deliver better customer experiences. Tom has been with Enghouse Networks since 2016 and serves as Director of Solutions Engineering for the Americas.
Emily Herrington - Vice President, Whitepaw Communications
Emily Herrington is Vice President at Whitepaw Communications, where she helps broadband providers strengthen customer engagement, improve subscriber acquisition, and maximize the value of their fiber investments through strategic communications and marketing initiatives.
Mick McCluskey - Vice President, Product Management, Enghouse Networks
Mick McCluskey leads product strategy for the broadband portfolio at Enghouse Networks. He works closely with service providers to improve operational efficiency, modernize broadband operations, and identify new opportunities to increase subscriber value and drive long-term growth.
