The Fan-First Playbook: Maximising Sports Engagement Across the Viewer Journey

Fans expect more than matchday coverage. Learn how clubs are using D2C platforms to deliver content, grow loyalty and keep supporters engaged all season long.

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.ubermenu-item-level-0.ubermenu-current-menu-ancestor > .ubermenu-submenu-drop{display:block !important;opacity:1 !important;visibility:visible !important;margin:0 !important;top:auto !important;height:auto;z-index:19;}.ubermenu-invert.ubermenu-horizontal .ubermenu-item-level-0 > .ubermenu-submenu-drop,.ubermenu-invert.ubermenu-horizontal.ubermenu-items-vstretch .ubermenu-item.ubermenu-item-level-0>.ubermenu-submenu-drop{top:auto;bottom:100%;}.ubermenu-invert.ubermenu-horizontal.ubermenu-sub-indicators .ubermenu-item-level-0.ubermenu-has-submenu-drop > .ubermenu-target > .ubermenu-sub-indicator{transform:rotate(180deg);}.ubermenu-invert.ubermenu-horizontal .ubermenu-submenu .ubermenu-item.ubermenu-active > .ubermenu-submenu-type-flyout{top:auto;bottom:0;}.ubermenu-invert.ubermenu-horizontal .ubermenu-item-level-0 > .ubermenu-submenu-drop{clip:rect(-5000px,5000px,auto,-5000px);}.ubermenu-invert.ubermenu-vertical .ubermenu-item-level-0 > 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.ubermenu-nav{overflow:hidden !important;visibility:visible;}.ubermenu-responsive.ubermenu-responsive-collapse:not(.ubermenu-in-transition){border-top-width:0;border-bottom-width:0;}.ubermenu-responsive.ubermenu-responsive-collapse .ubermenu-item .ubermenu-submenu{display:none;}.ubermenu-responsive .ubermenu-item-level-0{width:50%;}.ubermenu-responsive.ubermenu-responsive-single-column .ubermenu-item-level-0{float:none;clear:both;width:100%;}.ubermenu-responsive .ubermenu-item.ubermenu-item-level-0 > .ubermenu-target{border:none;box-shadow:none;}.ubermenu-responsive .ubermenu-item.ubermenu-has-submenu-flyout{position:static;}.ubermenu-responsive.ubermenu-sub-indicators .ubermenu-submenu-type-flyout .ubermenu-has-submenu-drop > .ubermenu-target > .ubermenu-sub-indicator{transform:rotate(0);right:10px;left:auto;}.ubermenu-responsive .ubermenu-nav .ubermenu-item .ubermenu-submenu.ubermenu-submenu-drop{width:100%;min-width:100%;max-width:100%;top:auto;left:0 !important;}.ubermenu-responsive.ubermenu-has-border .ubermenu-nav .ubermenu-item .ubermenu-submenu.ubermenu-submenu-drop{left:-1px !important;}.ubermenu-responsive .ubermenu-submenu.ubermenu-submenu-type-mega > .ubermenu-item.ubermenu-column{min-height:0;border-left:none;float:left;display:block;}.ubermenu-responsive .ubermenu-item.ubermenu-active > .ubermenu-submenu.ubermenu-submenu-type-mega{max-height:none;height:auto;overflow:visible;}.ubermenu-responsive.ubermenu-transition-slide .ubermenu-item.ubermenu-in-transition > .ubermenu-submenu-drop{max-height:1000px;}.ubermenu .ubermenu-submenu-type-flyout .ubermenu-submenu-type-mega{min-height:0;}.ubermenu.ubermenu-responsive .ubermenu-column,.ubermenu.ubermenu-responsive .ubermenu-column-auto{min-width:50%;}.ubermenu.ubermenu-responsive .ubermenu-autoclear > .ubermenu-column{clear:none;}.ubermenu.ubermenu-responsive .ubermenu-column:nth-of-type(2n+1){clear:both;}.ubermenu.ubermenu-responsive .ubermenu-submenu-retractor-top:not(.ubermenu-submenu-retractor-top-2) .ubermenu-column:nth-of-type(2n+1){clear:none;}.ubermenu.ubermenu-responsive .ubermenu-submenu-retractor-top:not(.ubermenu-submenu-retractor-top-2) .ubermenu-column:nth-of-type(2n+2){clear:both;}.ubermenu-responsive-single-column-subs .ubermenu-submenu .ubermenu-item{float:none;clear:both;width:100%;min-width:100%;}.ubermenu .ubermenu-submenu-footer{position:relative;clear:both;bottom:auto;right:auto;}.ubermenu.ubermenu-responsive .ubermenu-tabs,.ubermenu.ubermenu-responsive .ubermenu-tabs-group,.ubermenu.ubermenu-responsive .ubermenu-tab,.ubermenu.ubermenu-responsive .ubermenu-tab-content-panel{width:100%;min-width:100%;max-width:100%;left:0;}.ubermenu.ubermenu-responsive .ubermenu-tabs,.ubermenu.ubermenu-responsive .ubermenu-tab-content-panel{min-height:0 !important;}.ubermenu.ubermenu-responsive .ubermenu-tabs{z-index:15;}.ubermenu.ubermenu-responsive .ubermenu-tab-content-panel{z-index:20;}.ubermenu-responsive .ubermenu-tab{position:relative;}.ubermenu-responsive .ubermenu-tab.ubermenu-active{position:relative;z-index:20;}.ubermenu-responsive .ubermenu-tab > .ubermenu-target{border-width:0 0 1px 0;}.ubermenu-responsive.ubermenu-sub-indicators .ubermenu-tabs > .ubermenu-tabs-group > .ubermenu-tab.ubermenu-has-submenu-drop > .ubermenu-target > .ubermenu-sub-indicator{transform:rotate(0);right:10px;left:auto;}.ubermenu-responsive .ubermenu-tabs > .ubermenu-tabs-group > .ubermenu-tab > .ubermenu-tab-content-panel{top:auto;border-width:1px;}.ubermenu-responsive .ubermenu-tab-layout-bottom > .ubermenu-tabs-group{}.ubermenu-reponsive .ubermenu-item-level-0 > .ubermenu-submenu-type-stack{position:relative;}.ubermenu-responsive .ubermenu-submenu-type-stack .ubermenu-column,.ubermenu-responsive .ubermenu-submenu-type-stack .ubermenu-column-auto{width:100%;max-width:100%;}.ubermenu-responsive .ubermenu-item-mini{min-width:0;width:auto;float:left;clear:none !important;}.ubermenu-responsive .ubermenu-item.ubermenu-item-mini > a.ubermenu-target{padding-left:20px;padding-right:20px;}.ubermenu-responsive .ubermenu-item.ubermenu-hide-mobile{display:none !important;}.ubermenu-responsive.ubermenu-hide-bkgs .ubermenu-submenu.ubermenu-submenu-bkg-img{background-image:none;}.ubermenu-responsive.ubermenu-hide-bkgs .ubermenu-submenu.ubermenu-submenu-bkg-img.nitro-lazy{background-image:none !important;}.ubermenu.ubermenu-responsive .ubermenu-item-level-0.ubermenu-item-mini{min-width:0;width:auto;}.ubermenu-vertical .ubermenu-item.ubermenu-item-level-0{width:100%;}.ubermenu-vertical.ubermenu-sub-indicators .ubermenu-item-level-0.ubermenu-item-has-children > .ubermenu-target > .ubermenu-sub-indicator{right:10px;left:auto;transform:rotate(0);}.ubermenu-vertical .ubermenu-item.ubermenu-item-level-0.ubermenu-relative.ubermenu-active > .ubermenu-submenu-drop.ubermenu-submenu-align-vertical_parent_item{top:auto;}.ubermenu.ubermenu-responsive .ubermenu-tabs{position:static;}.ubermenu:not(.ubermenu-is-mobile):not(.ubermenu-submenu-indicator-closes) .ubermenu-submenu .ubermenu-tab[data-ubermenu-trigger="mouseover"] .ubermenu-tab-content-panel,.ubermenu:not(.ubermenu-is-mobile):not(.ubermenu-submenu-indicator-closes) .ubermenu-submenu .ubermenu-tab[data-ubermenu-trigger="hover_intent"] .ubermenu-tab-content-panel{margin-left:6%;width:94%;min-width:94%;}.ubermenu.ubermenu-submenu-indicator-closes .ubermenu-active > .ubermenu-target > .ubermenu-sub-indicator-close{display:block;display:flex;align-items:center;justify-content:center;}.ubermenu.ubermenu-submenu-indicator-closes .ubermenu-active > .ubermenu-target > .ubermenu-sub-indicator{display:none;}.ubermenu .ubermenu-tabs .ubermenu-tab-content-panel{box-shadow:0 5px 10px rgba(0,0,0,.075);}.ubermenu .ubermenu-submenu-rtl{direction:ltr;}.ubermenu.ubermenu-mobile-modal{position:fixed;z-index:9999999;opacity:1;top:0;left:0;width:100%;width:100vw;max-width:100%;max-width:100vw;height:100%;height:calc(100vh - calc(100vh - 100%));height:-webkit-fill-available;max-height:calc(100vh - calc(100vh - 100%));max-height:-webkit-fill-available;border:none;box-sizing:border-box;display:flex;flex-direction:column;justify-content:flex-start;overflow-y:auto !important;overflow-x:hidden !important;overscroll-behavior:contain;transform:scale(1);transition-duration:.1s;transition-property:all;}.ubermenu.ubermenu-mobile-modal.ubermenu-mobile-accordion.ubermenu-interaction-press{overflow-y:hidden !important;}.ubermenu.ubermenu-mobile-modal.ubermenu-responsive-collapse{overflow:hidden !important;opacity:0;transform:scale(.9);visibility:hidden;}.ubermenu.ubermenu-mobile-modal .ubermenu-nav{flex:1;overflow-y:auto !important;overscroll-behavior:contain;}.ubermenu.ubermenu-mobile-modal .ubermenu-item-level-0{margin:0;}.ubermenu.ubermenu-mobile-modal .ubermenu-mobile-close-button{border:none;background:none;border-radius:0;padding:1em;color:inherit;display:inline-block;text-align:center;font-size:14px;}.ubermenu.ubermenu-mobile-modal .ubermenu-mobile-footer .ubermenu-mobile-close-button{width:100%;display:flex;align-items:center;justify-content:center;}.ubermenu.ubermenu-mobile-modal .ubermenu-mobile-footer .ubermenu-mobile-close-button .ubermenu-icon-essential,.ubermenu.ubermenu-mobile-modal .ubermenu-mobile-footer .ubermenu-mobile-close-button .fas.fa-times{margin-right:.2em;}.ubermenu .ubermenu-mobile-header,.ubermenu .ubermenu-mobile-footer{display:block;text-align:center;color:inherit;}.ubermenu.ubermenu-responsive-single-column.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-item > .ubermenu-submenu-drop,.ubermenu.ubermenu-responsive-single-column.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-tab > 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.ubermenu-target,.rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-tab-content-panel .ubermenu-item > .ubermenu-target{padding-left:0;padding-right:calc(var(--ubermenu-accordion-indent) * 2);}.rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-item > .ubermenu-target,.rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-tab-content-panel .ubermenu-tab-content-panel .ubermenu-item > .ubermenu-target{padding-left:0;padding-right:calc(var(--ubermenu-accordion-indent) * 3);}.rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-item > .ubermenu-target,.rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-tab-content-panel .ubermenu-tab-content-panel .ubermenu-tab-content-panel .ubermenu-item > .ubermenu-target{padding-left:0;padding-right:calc(var(--ubermenu-accordion-indent) * 4);}.ubermenu-responsive-toggle{display:block;}}@media screen and (max-width: 480px){.ubermenu.ubermenu-responsive .ubermenu-item-level-0{width:100%;}.ubermenu.ubermenu-responsive .ubermenu-column,.ubermenu.ubermenu-responsive .ubermenu-column-auto{min-width:100%;}.ubermenu .ubermenu-autocolumn:not(:first-child),.ubermenu .ubermenu-autocolumn:not(:first-child) .ubermenu-submenu-type-stack{padding-top:0;}.ubermenu .ubermenu-autocolumn:not(:last-child),.ubermenu .ubermenu-autocolumn:not(:last-child) .ubermenu-submenu-type-stack{padding-bottom:0;}.ubermenu .ubermenu-autocolumn > .ubermenu-submenu-type-stack > .ubermenu-item-normal:first-child{margin-top:0;}.ubermenu.ubermenu-responsive.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-item > .ubermenu-submenu-drop,.ubermenu.ubermenu-responsive.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-tab > 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.ubermenu-submenu-drop{margin-top:0;}.ubermenu-main .ubermenu-item-level-0 > .ubermenu-target{font-size:14px;color:#003b5c;}.ubermenu-main .ubermenu-item-level-0 > .ubermenu-target,.ubermenu-main .ubermenu-item-level-0 > .ubermenu-target.ubermenu-item-notext > .ubermenu-icon{line-height:16px;}.ubermenu.ubermenu-main .ubermenu-item-level-0:hover > .ubermenu-target,.ubermenu-main .ubermenu-item-level-0.ubermenu-active > .ubermenu-target{color:#77d0ec;}.ubermenu-main .ubermenu-item-level-0.ubermenu-current-menu-item > .ubermenu-target,.ubermenu-main .ubermenu-item-level-0.ubermenu-current-menu-parent > .ubermenu-target,.ubermenu-main .ubermenu-item-level-0.ubermenu-current-menu-ancestor > .ubermenu-target{color:#003b5c;}.ubermenu-main .ubermenu-item.ubermenu-item-level-0 > .ubermenu-highlight{color:#8d8d8d;}.ubermenu-main .ubermenu-submenu .ubermenu-item-header > .ubermenu-target,.ubermenu-main .ubermenu-tab > .ubermenu-target{font-size:14px;}.ubermenu-main .ubermenu-submenu .ubermenu-item-header > .ubermenu-target:hover{color:#8d8d8d;}.ubermenu.ubermenu-main .ubermenu-item-normal > .ubermenu-target:hover,.ubermenu.ubermenu-main .ubermenu-item-normal.ubermenu-active > .ubermenu-target{color:#8d8d8d;}.ubermenu-main .ubermenu-item-normal > .ubermenu-target{font-size:14px;}.ubermenu-footeraccordion .ubermenu-item.ubermenu-active > .ubermenu-submenu-drop.ubermenu-submenu-type-mega{overflow:visible;}.ubermenu.ubermenu-footeraccordion{background:none;border:none;box-shadow:none;}.ubermenu.ubermenu-footeraccordion .ubermenu-item-level-0 > .ubermenu-target{border:none;box-shadow:none;}.ubermenu.ubermenu-footeraccordion.ubermenu-horizontal .ubermenu-submenu-drop.ubermenu-submenu-align-left_edge_bar,.ubermenu.ubermenu-footeraccordion.ubermenu-horizontal .ubermenu-submenu-drop.ubermenu-submenu-align-full_width{left:0;}.ubermenu.ubermenu-footeraccordion.ubermenu-horizontal .ubermenu-item-level-0.ubermenu-active > .ubermenu-submenu-drop,.ubermenu.ubermenu-footeraccordion.ubermenu-horizontal:not(.ubermenu-transition-shift) .ubermenu-item-level-0 > .ubermenu-submenu-drop{margin-top:0;}.ubermenu-footeraccordion .ubermenu-item-level-0 > .ubermenu-target{font-size:14px;color:#003b5c;}.ubermenu-footeraccordion .ubermenu-item-level-0 > .ubermenu-target,.ubermenu-footeraccordion .ubermenu-item-level-0 > .ubermenu-target.ubermenu-item-notext > .ubermenu-icon{line-height:16px;}.ubermenu.ubermenu-footeraccordion .ubermenu-item-level-0:hover > .ubermenu-target,.ubermenu-footeraccordion .ubermenu-item-level-0.ubermenu-active > .ubermenu-target{color:#77d0ec;}.ubermenu-footeraccordion .ubermenu-item-level-0.ubermenu-current-menu-item > .ubermenu-target,.ubermenu-footeraccordion .ubermenu-item-level-0.ubermenu-current-menu-parent > .ubermenu-target,.ubermenu-footeraccordion .ubermenu-item-level-0.ubermenu-current-menu-ancestor > .ubermenu-target{color:#003b5c;}.ubermenu-footeraccordion .ubermenu-item.ubermenu-item-level-0 > .ubermenu-highlight{color:#8d8d8d;}.ubermenu-footeraccordion .ubermenu-submenu .ubermenu-item-header > .ubermenu-target,.ubermenu-footeraccordion .ubermenu-tab > .ubermenu-target{font-size:14px;}.ubermenu-footeraccordion .ubermenu-submenu .ubermenu-item-header > .ubermenu-target:hover{color:#8d8d8d;}.ubermenu.ubermenu-footeraccordion .ubermenu-item-normal > .ubermenu-target:hover,.ubermenu.ubermenu-footeraccordion .ubermenu-item-normal.ubermenu-active > .ubermenu-target{color:#8d8d8d;}.ubermenu-footeraccordion .ubermenu-item-normal > .ubermenu-target{font-size:14px;}.ubermenu-mainmenu .ubermenu-item.ubermenu-active > .ubermenu-submenu-drop.ubermenu-submenu-type-mega{overflow:visible;}.ubermenu.ubermenu-mainmenu{background:none;border:none;box-shadow:none;}.ubermenu.ubermenu-mainmenu .ubermenu-item-level-0 > .ubermenu-target{border:none;box-shadow:none;}.ubermenu.ubermenu-mainmenu.ubermenu-horizontal .ubermenu-submenu-drop.ubermenu-submenu-align-left_edge_bar,.ubermenu.ubermenu-mainmenu.ubermenu-horizontal .ubermenu-submenu-drop.ubermenu-submenu-align-full_width{left:0;}.ubermenu.ubermenu-mainmenu.ubermenu-horizontal .ubermenu-item-level-0.ubermenu-active > .ubermenu-submenu-drop,.ubermenu.ubermenu-mainmenu.ubermenu-horizontal:not(.ubermenu-transition-shift) .ubermenu-item-level-0 > .ubermenu-submenu-drop{margin-top:0;}.ubermenu-mainmenu .ubermenu-item-level-0 > .ubermenu-target{font-size:14px;color:#003b5c;}.ubermenu-mainmenu .ubermenu-item-level-0 > .ubermenu-target,.ubermenu-mainmenu .ubermenu-item-level-0 > .ubermenu-target.ubermenu-item-notext > .ubermenu-icon{line-height:16px;}.ubermenu.ubermenu-mainmenu .ubermenu-item-level-0:hover > .ubermenu-target,.ubermenu-mainmenu .ubermenu-item-level-0.ubermenu-active > .ubermenu-target{color:#77d0ec;}.ubermenu-mainmenu .ubermenu-item-level-0.ubermenu-current-menu-item > .ubermenu-target,.ubermenu-mainmenu .ubermenu-item-level-0.ubermenu-current-menu-parent > .ubermenu-target,.ubermenu-mainmenu .ubermenu-item-level-0.ubermenu-current-menu-ancestor > .ubermenu-target{color:#003b5c;}.ubermenu-mainmenu .ubermenu-item.ubermenu-item-level-0 > .ubermenu-highlight{color:#8d8d8d;}.ubermenu-mainmenu .ubermenu-submenu .ubermenu-item-header > .ubermenu-target,.ubermenu-mainmenu .ubermenu-tab > .ubermenu-target{font-size:14px;}.ubermenu-mainmenu .ubermenu-submenu .ubermenu-item-header > .ubermenu-target:hover{color:#8d8d8d;}.ubermenu.ubermenu-mainmenu .ubermenu-item-normal > .ubermenu-target:hover,.ubermenu.ubermenu-mainmenu .ubermenu-item-normal.ubermenu-active > .ubermenu-target{color:#8d8d8d;}.ubermenu-mainmenu .ubermenu-item-normal > .ubermenu-target{font-size:14px;}.ubermenu .ubermenu-submenu.ubermenu-submenu-id-12815{min-width:200px;min-height:40px;}.ubermenu .ubermenu-item.ubermenu-item-12808 > .ubermenu-target{color:#fff;}.ubermenu .ubermenu-item.ubermenu-item-12808.ubermenu-active > .ubermenu-target,.ubermenu .ubermenu-item.ubermenu-item-12808:hover > .ubermenu-target,.ubermenu .ubermenu-submenu .ubermenu-item.ubermenu-item-12808.ubermenu-active > .ubermenu-target,.ubermenu .ubermenu-submenu .ubermenu-item.ubermenu-item-12808:hover > .ubermenu-target{color:#74d1ea;}.vc_custom_1558706229022{border-radius:1px !important;}#addsearch-results{top:137px !important;}#addsearch-results{top:137px !important;}#rs-demo-id{}