Differentiate in the Highly Competitive Content Business
Service and content providers face fierce competition for audience share and engagement. At the same time, advertisers want to know that they are reaching the right targets – bringing audience and advertisers together is essential to grow your business.
Rethink your content delivery with agile, cost-effective cloud-based solutions that deliver the engagement and market you need to thrive.
TVaaS from the Cloud
Minimise risk and investment
Cloud-based delivery models reduce your costs and allow you to leverage best-of-breed platform capabilities, so you can deliver TV as a Service – with performance optimised to deliver the best experiences to your viewers. Customisation builds your brand and reinforces customer loyalty, alongside your other offers.
Multi-Screen Experiences
Support your device hopping customers
Today’s TV audience moves from device to device, consuming content on the move, while commuting and whenever they want. They need a seamless multi-screen experience as they switch from mobile to tablet and return to their TVs at home. Smooth device hopping is expected, with synchronisation that matches user habits.
Align Advertisers and Viewers
Maximise revenue and tailor demand
Advertisers are essential for your business, but they have plenty of choice. They need to know you can deliver results, or they’ll go elsewhere. Audiences need tailored content, delivered at the right time. AI-enabled Analytics and insights help you align these goals, so that viewers and advertisers both win.
Accelerate your Journey
Rapid time to market means you build your audience faster
Investing in content delivery can seem complicated, with a host of complex operational tasks required. A turnkey solution that you can customise solves the problem and gets you to market fast, so you can launch services or migrate from legacy platforms and build audience share.
Whichever way you look at it, sport is one of the most popular content areas – but it’s also one of the most heavily segmented, as broadcasters compete for rights across competitions. Viewers have plenty of choice – and will move around to ensure they don’t miss a second of the action.
If you want to offer direct to consumer content, you need the right platform to meet that challenge head-on. If you’re offering IPTV services, you need to understand fan profiles, so you serve tailored content and guide them to the games that count. Either way, your goal is to bring experiences together and offer not only multi-screen capabilities, but an integrated multi-channel experience that gives fans much more.
Bringing all that together demands a combination of live streaming, tailored content, exclusive content, competitions, prizes, replays – and much more. Analytics and opt-in tools are essential to build your dedicated audience. A fully integrated solution is what you need, so you can build your communities.
Discover how Enghouse Networks Powers your Transformation
Operator TV
Launch your IPTV services with a fully managed, cloud-hosted TVaaS platform that allows you to build a unique experience for your viewers and tailor content quickly and easily. Go local, go national – go global, integrating the right content for your audience.
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Direct to Consumer Content Delivery
As a content producer or provider, getting your content easily to your audience is your number one priority. You need to deliver engagement, while monetising your services efficiently. An integrated solution that supports flexible payment models and advertising is essential.
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Enhance Advertising Success
Advertising is critical to your broadcast and content delivery business, so ensuring your advertising partners reach the right audience, at the right time, really matters. Data analytics is the key, enabling precision targeting of adverts and optimisation to enhance and enrich engagement.
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Automated Network Testing
Your access network is the front line, so it needs to deliver – whether its legacy connections, like copper, or different fibre models, like FTTB, FTTH or FTTP. Ensure your current and new network deployments deliver the connectivity and services you need.
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