June 19, 2025
Enghouse Networks Media helps operators launch custom-branded TV services quickly and cost-effectively, with cloud delivery, analytics, ad insertion, and a seamless viewer experience.
June 19, 2025
Enghouse Networks Media enables content owners to deliver live and on-demand TV directly to viewers, with flexible models, broad device support, and tools to manage, scale, and monetize content.
April 1, 2025
Ad-supported streaming has moved from optional to essential. As subscription fatigue grows and advertising models evolve, the industry is rethinking how to deliver engaging content without disrupting the viewer experience.
March 12, 2025
Discover key trends from MWC 2025, including immersive fan experiences, AI-driven personalization, and D2C strategies reshaping sports & entertainment.
February 12, 2025
TV advertising is rapidly evolving as Connected TV (CTV) and AI reshape audience engagement. Advertisers face challenges like frequency capping, while AI enables real-time optimization and personalized ad placements. As digital strategies shift, brands are diversifying ad spend across platforms like Pinterest. This blog covers key CTV, AI, and ad trends for 2025 and how advertisers can stay ahead.
January 22, 2025
As overheads increase and competition inevitably drives prices down, staying still isn't an option but it can be difficult to find new ways to sell more to the same customer base. One option is to broaden your customer base to encompass as many people, sectors and products as possible.
November 27, 2024
At IBC 2024, Mick McCluskey, VP of Product Management at Enghouse Networks, spoke with Julian Clover, media and technology journalist at BroadbandTV News, about the company’s latest developments and innovations. The discussion highlighted the growing importance of Direct-to-Consumer (D2C) models for niche content creators, such as sports teams and regional broadcasters, as a way to engage audiences and unlock new monetization opportunities. Mick also outlined how cloud-based TV-as-a-Service solutions provide a streamlined, low-risk approach to market entry while boosting customer retention. The conversation further explored the impact of AI and integrated content strategies in shaping the evolving TV landscape.
October 3, 2024
In this exclusive interview at IBC 2024, led and captured by Tommy Flanagan, Editor of Faultline from Rethink Technology Research, he speaks with Michael McCluskey, VP of Product Management, and Madhav Malhotra, Vice President Sales, Americas, of Enghouse Networks about the company's strategic portfolio and global media expansion. They discuss the enhanced product portfolio, direct-to-consumer innovations, and key customer success stories, including rapid service deployments during critical events like Canadian wildfires.
July 4, 2024
TV services help broadband providers attract customers, reduce churn, and grow revenue. This eBook offers clear steps to launch or enhance IPTV services and deliver a high-quality viewing experience.
