Messaging, Call Completion and Mobile VAS Platform
Consolidate operator messaging, call completion and mobile VAS services while supporting legacy, 4G, 5G, IoT and hybrid network environments.
“The solution significantly contributed to increasing revenues by improving customer experience and offering targeted services to different segments of O2 customers.”
Tomáš Homola,
Manager for Service, Platforms at O2, Czech Republic
Enghouse VAS In One is trusted by:
VAS In One at a Glance
Enghouse Direct-to-Consumer helps broadcasters, sports organizations and content owners launch branded streaming services for live and on-demand video. Use D2C streaming to monetize premium content directly, own first-party audience data and deliver reliable viewing experiences across web, mobile and connected TV.
D2C does not need to replace social platforms, aggregators or existing distribution. It adds a controlled, monetized layer for organizations that need more ownership over revenue, brand experience and the viewer relationship.
Why Operators Are Modernising Mobile VAS Now
Messaging, voicemail, USSD, call completion and security services often remain spread across separate legacy platforms. That model can increase operating cost, slow service changes and make continuity harder during network evolution.
5G migration, 2G and 3G sunset planning, A2P messaging growth and continued reliance on subscriber voice services are putting renewed pressure on operator service platforms. VAS In One addresses this by consolidating core VAS capabilities in a modular environment that supports both current and legacy network needs.
Key Business Outcomes
VAS In One is relevant for operators modernising mobile VAS environments, reducing platform fragmentation, supporting messaging continuity, or improving call completion services during network and commercial change.
Legacy SMSC Replacement and 5G Messaging Readiness
VAS In One supports operators replacing legacy SMSC environments, including Jinny SMSC replacement, while extending messaging services across 4G, 5G non-standalone, 5G standalone, IoT and hybrid network environments.
The platform combines SMSC, SMSF, Messaging Gateway, MMSC, USSD Gateway, service creation, messaging protection and call completion capabilities. This helps operators modernise messaging infrastructure without treating SMS, MMS, USSD, voicemail and call completion as separate service silos.
- Replace legacy SMSC platforms with a broader messaging and mobile VAS environment.
- Support SMSC use cases across 4G and 5G non-standalone networks.
- Add SMSF capability for SMS continuity in 5G standalone networks.
- Connect messaging modernisation with voicemail, USSD, service creation and call completion.
- Reduce platform fragmentation across operator messaging and VAS operations.
Platform Capabilities
Why Choose VAS In One?
Make every voice interaction count. From missed call alerts and call retries to smart voicemail and prepaid prompts, our call completion tools keep your network engaging and revenue-active.
VAS In One is built as a cloud-native, containerised platform that can be deployed on-premise or in the cloud. It supports virtualised deployment models and is designed for operators running mobile VAS services across legacy, 4G, 5G, IoT and hybrid network environments.
The platform supports open APIs and telecom interfaces used across mobile messaging and VAS environments, including SIP, SMPP, SS7, Diameter, MM7, REST APIs, MAP and SGd where relevant to specific modules.
Resources
FAQs
Value-Added Services
A standalone SMSC focuses on SMS delivery, while VAS In One includes SMSC capability and adds SMSF, MMS, USSD, voicemail, call completion, service creation, messaging gateway and messaging protection.
VAS In One sits within the Enghouse Networks Infrastructure and Security portfolio and connects with related areas such as SmartGuard, signaling, voice interaction, charging, and telecom service management.
VAS In One supports SMSC for 4G and 5G non-standalone messaging and SMSF for SMS continuity in 5G standalone networks.
VAS In One supports legacy SMSC replacement by combining SMSC capability with SMSF, Messaging Gateway, MMSC, USSD Gateway, service creation, messaging protection and call completion capabilities in one cloud-native platform.
VAS In One includes voicemail, Visual Voicemail Gateway, Missed Call Notification, Collect Call, Beep Call and Notify Me for missed calls, low-balance attempts, busy lines, callbacks and voicemail access.
VAS In One sits within the Enghouse Networks Infrastructure and Security portfolio and connects with related areas such as SmartGuard, signaling, voice interaction, charging and telecom service management.
VAS In One is a cloud-native mobile value-added services platform for telcos, CSPs, MNOs, MVNOs, MVNEs, system integrators, OEMs and technology partners. It brings SMS, MMS, voicemail, USSD, service creation, messaging protection and call completion services into one modular platform.
VAS In One includes SMSC, SMSF, Messaging Gateway, MMSC, USSD Gateway, SmartGuard and Service Creation Platform capabilities.
Operators should consider VAS In One when replacing legacy SMSC systems, preparing for 5G standalone messaging, consolidating VAS platforms, reducing OPEX, improving call completion or supporting services across legacy, 4G, 5G, IoT and hybrid networks.
VAS In One is used by telcos, CSPs, mobile network operators, MVNOs, MVNEs, system integrators, OEMs and technology partners that need to deliver and manage messaging, call completion and value-added services across modern and legacy network environments.
