March 27, 2026
AI-assisted tools are helping telecom operators generate OSS integration logic faster, reducing deployment time and simplifying complex multi-vendor network integrations.
March 26, 2026
Ad-supported streaming is reshaping OTT revenue. Learn how SSAI, CTV growth, and hybrid monetization help operators turn viewing into sustainable revenue.
January 27, 2026
TV 3.0 is changing ad monetization in Brazil through hybrid broadcast-IP delivery, dynamic ad insertion, and addressable advertising models.
October 9, 2025
Enghouse Networks Advanced Advertising Platform: ad management for TV + streaming, automate workflows, simplify ops & maximize ad revenue.
April 1, 2025
Ad-supported streaming has moved from optional to essential. As subscription fatigue grows and advertising models evolve, the industry is rethinking how to deliver engaging content without disrupting the viewer experience.
February 12, 2025
TV advertising is rapidly evolving as Connected TV (CTV) and AI reshape audience engagement. Advertisers face challenges like frequency capping, while AI enables real-time optimization and personalized ad placements. As digital strategies shift, brands are diversifying ad spend across platforms like Pinterest. This blog covers key CTV, AI, and ad trends for 2025 and how advertisers can stay ahead.
January 22, 2025
As overheads increase and competition inevitably drives prices down, staying still isn't an option but it can be difficult to find new ways to sell more to the same customer base. One option is to broaden your customer base to encompass as many people, sectors and products as possible.
December 11, 2024
This infographic highlights the transformation of TV advertising through programmatic and targeted strategies across Linear TV, OTT, and CTV. Key trends include AI-driven ads, monetization of unsold inventory, and a shift to data-driven, dynamic ads. With cross-platform integration and creative optimization, TV advertising is becoming a versatile, data-driven medium, enhancing reach and engagement across channels.
April 4, 2024
Learn about the challenges facing traditional revenue streams in the telecommunications industry due to the dominance of hyperscalers like Amazon and Google. This blog post highlights the shift towards leveraging 5G technology to foster stronger business-to-business (B2B) relationships as a means of generating new revenue streams. The emergence of 5G enables innovative B2B2X models where businesses can offer connectivity and value-added services, leading to collaborative ecosystems and increased revenue potential. Learn more about the transformative power of 5G in reshaping business landscapes and driving sustainable growth.
