April 1, 2025
Ad-supported streaming has moved from optional to essential. As subscription fatigue grows and advertising models evolve, the industry is rethinking how to deliver engaging content without disrupting the viewer experience.
February 12, 2025
TV advertising is rapidly evolving as Connected TV (CTV) and AI reshape audience engagement. Advertisers face challenges like frequency capping, while AI enables real-time optimization and personalized ad placements. As digital strategies shift, brands are diversifying ad spend across platforms like Pinterest. This blog covers key CTV, AI, and ad trends for 2025 and how advertisers can stay ahead.
January 22, 2025
As overheads increase and competition inevitably drives prices down, staying still isn't an option but it can be difficult to find new ways to sell more to the same customer base. One option is to broaden your customer base to encompass as many people, sectors and products as possible.
December 11, 2024
This infographic highlights the transformation of TV advertising through programmatic and targeted strategies across Linear TV, OTT, and CTV. Key trends include AI-driven ads, monetization of unsold inventory, and a shift to data-driven, dynamic ads. With cross-platform integration and creative optimization, TV advertising is becoming a versatile, data-driven medium, enhancing reach and engagement across channels.
April 4, 2024
Learn about the challenges facing traditional revenue streams in the telecommunications industry due to the dominance of hyperscalers like Amazon and Google. This blog post highlights the shift towards leveraging 5G technology to foster stronger business-to-business (B2B) relationships as a means of generating new revenue streams. The emergence of 5G enables innovative B2B2X models where businesses can offer connectivity and value-added services, leading to collaborative ecosystems and increased revenue potential. Learn more about the transformative power of 5G in reshaping business landscapes and driving sustainable growth.
April 2, 2024
Delving into the evolving landscape of Business Support Systems (BSS) at Mobile World Congress 2024, this comprehensive exploration illuminates the transformative journey spanning five years of 5G innovation. As the telecommunications industry adapts to shifting market dynamics and embraces new monetization strategies, BSS emerges as a critical enabler, catering not only to traditional Mobile Network Operators (MNOs) but also to emerging players like Mobile Virtual Network Operators (MVNOs) and specialized niche market entrants. The integration of BSS with Operational Support Systems (OSS) and Value-Added Services underscores a strategic shift towards adaptable, integrated solutions, echoing the industry's relentless pursuit of innovation and customer-centric connectivity.
