The mobile industry attracts many players from a wide range of industries all of whom have decided to launch their own mobile business - to become MVNOs (mobile virtual network operators).
By leveraging an already established distribution chain, retailers are rolling out mobile telco services to strengthen and rejuvenate their brand positioning. This has helped brands generate new revenue, add thousands of new customers to their core business, reduce churn by over 10% and deepen brand loyalty.
This white paper looks at the demand drivers, opportunities, challenges, and differentiators for global Mobile Virtual Network Operator (MVNO) services with a focus on the business-to-business market.