A branded streaming service gives content owners a direct destination for live and on-demand video, with more control over experience, monetization and audience data.
D2C streaming can help sports organizations create a branded destination for live matches, highlights, archive content, fan programming and premium video.
D2C streaming gives broadcasters a branded way to complement existing distribution, reach digital audiences, access first-party data and create new monetization options.
First-party audience data is one of the main reasons content owners consider D2C streaming. This article explains how direct viewer data helps improve content decisions, monetization, retention and audience relationships.
D2C streaming can help content owners build direct audience relationships, but launch risk is real. This article explains the most common D2C streaming risks and how to reduce them before going live.