Advanced Advertising

January 22, 2025

Transforming TV Advertising with Data-Driven Strategies

As overheads increase and competition inevitably drives prices down, staying still isn't an option but it can be difficult to find new ways to sell more to the same customer base. One option is to broaden your customer base to encompass as many people, sectors and products as possible.
December 11, 2024

Enhance Your TV Advertising Strategy

This infographic highlights the transformation of TV advertising through programmatic and targeted strategies across Linear TV, OTT, and CTV. Key trends include AI-driven ads, monetization of unsold inventory, and a shift to data-driven, dynamic ads. With cross-platform integration and creative optimization, TV advertising is becoming a versatile, data-driven medium, enhancing reach and engagement across channels.
May 9, 2024

O2 Czech Republic Streamlines Operations and Cuts Costs with New Messaging Platform

O2 Czech Republic, a leading telecommunications provider, has transformed its operations and reduced costs by implementing the Enghouse VAS-in-One: Mobile Messaging & Services platform. In an industry beginning to embrace virtualization, O2 successfully streamlined its messaging services, moving away from multiple vendors and applications to a unified system. Dive into the details of this telecom revolution in the blog post and see how it enhances customer service and operational efficiency.