Media

December 11, 2024

Enhance Your TV Advertising Strategy

This infographic highlights the transformation of TV advertising through programmatic and targeted strategies across Linear TV, OTT, and CTV. Key trends include AI-driven ads, monetization of unsold inventory, and a shift to data-driven, dynamic ads. With cross-platform integration and creative optimization, TV advertising is becoming a versatile, data-driven medium, enhancing reach and engagement across channels.
November 27, 2024

Video Interview: Exploring TV-as-a-Service and D2C Growth

At IBC 2024, Mick McCluskey, VP of Product Management at Enghouse Networks, spoke with Julian Clover, media and technology journalist at BroadbandTV News, about the company’s latest developments and innovations. The discussion highlighted the growing importance of Direct-to-Consumer (D2C) models for niche content creators, such as sports teams and regional broadcasters, as a way to engage audiences and unlock new monetization opportunities. Mick also outlined how cloud-based TV-as-a-Service solutions provide a streamlined, low-risk approach to market entry while boosting customer retention. The conversation further explored the impact of AI and integrated content strategies in shaping the evolving TV landscape.
October 3, 2024

Video Interview: Global Media Strategies and D2C Expansion

In this exclusive interview at IBC 2024, led and captured by Tommy Flanagan, Editor of Faultline from Rethink Technology Research, he speaks with Michael McCluskey, VP of Product Management, and Madhav Malhotra, Vice President Sales, Americas, of Enghouse Networks about the company's strategic portfolio and global media expansion. They discuss the enhanced product portfolio, direct-to-consumer innovations, and key customer success stories, including rapid service deployments during critical events like Canadian wildfires.
January 31, 2023

Video Interview: EspialTV TelecomTV Interview

The payTV industry has gone through transformative changes over the past number of years. So, in this fast-changing environment what are the implications?  I am joined by Mick McCluskey from Enghouse Networks who will offer insight around how operators are reacting and where the industry is going.
February 28, 2022

The Changing Economics of Video Delivery Services

When it comes to delivering video services today, it’s a whole new world. Not too long ago, programming was determined almost exclusively by networks and advertisers. Viewers had limited choices about where, when, and how they could consume content. Cable disrupted this reality, then satellite disrupted cable, and then OTT video disrupted…everything.
July 6, 2021

5 Steps to Make IPTV Easy

Even as Pay-TV cord-cutting keeps climbing, video programming remains a key component for cable operators and other providers aiming to support their broadband, mobile and other services. As proven once again by the COVID-19 pandemic, consumers hunger for video content to meet their entertainment, education, information, communication and other needs.