Enhancing the value of the service bundle with a compelling pay TV offer has led many service providers to discover the key to boosting customer loyalty, attracting new subscribers, and creating additional revenue streams.
Many service providers are recognizing the value of TV in their service bundles, particularly broadband-only providers. They are embracing TV for its potential to generate additional revenue alongside broadband services. Moreover, bundling TV services strategically helps drive broadband penetration rates.
Enghouse Networks, a leading global telecommunications technology and IPTV SaaS platform solutions provider, announced today it is partnering with Beacon Broadband to enable the organization to offer a world-class video streaming service to their customers.
Enghouse InCharge Portal consolidates multiple billing systems into one platform, offering bill analytics, self-service, and eCommerce, tailored to meet the diverse needs of SMEs, enterprises, and public sector.
A Scandinavian MNO launched an independent MVNO as a fighter brand to attract price-sensitive consumers, maintaining market position while expanding reach amid growing competition.
The payTV industry has gone through transformative changes over the past number of years. So, in this fast-changing environment what are the implications? I am joined by Mick McCluskey from Enghouse Networks who will offer insight around how operators are reacting and where the industry is going.
PayTV is transforming. TV is attractive for consumers and sticky for operators but not if it distracts from a focus on broadband, IoT, mobile. TV as a service (TVaaS) is rapidly becoming the path chosen by most operators to keep a compelling TV offer in the bundle but without the cost, complexity and risk of traditional approaches.
There are a couple of major trends that are widely reported in the network operator space. On the one hand traditional payTV is seeing cord cutting/cord shaving and subscriber decline. On the other hand, there is huge growth in the delivery of broadband services to North American consumers.
Not long ago, operators in the video technology space were regularly advised to stay clear of the hospitality sector, but now operators and large organizations view TV services as a valuable revenue stream on top of broadband that can also bring additional monetization opportunities such as commerce, advertising or data. Read on to find out how...