Retail companies from around the world such as retail chains, energy companies, and banks are leveraging the power of their brands to launch mobile virtual network operations (MVNO).
By adding a mobile proposition to their core business, companies of all sizes and from different industries were able to attract thousands of new customers to their core business, reduce churn by over 10% and deepen brand loyalty.
These brands are able to leverage unique assets such as an established distribution chain, customer base, and online presence. Examples include grocery chains or airlines that wish to capitalise on their strong brand recognition and leverage loyalty programs to offer new revenue streams from mobile services.
Key Steps When Embarking on this Mobile Journey
- The first step when launching a mobile proposition and becoming an MVNO is to analyze the operational integration needs that apply to a particular business model, and the resulting return on investment. There is a number of MVNO business models available for consideration: Branded Reseller, Light MVNO or Full-MVNO, each with an increasing level of investment and operational involvement.
- The next step is identifying a reliable mobile network operator for collaboration and negotiating a wholesale agreement to resell mobile subscriptions. This will involve different project stages: developing a business case, agreeing on pricing models, and slicing and dicing one or more customer segments. All of this while coming to terms on the needed network interfaces and service level agreements.
- Once the concept and offerings are in place, an implementation team is responsible for the technical solution. The starting point for consumer brands is to find a telecom vendor that provides best of breed MVNO software frameworks that are designed to meet requirements for custom configurations, and include business logic that can be configured to meet unique requirements. Partnering with a knowledgeable telecom technology vendor with MVNO enablement experience can provide brands with the insight, support, and solutions needed to navigate and overcome these common business concept challenges.
Bring Your MVNO Business to Life with Enghouse Networks
There are compelling reasons for entering the MVNO business for brands in multiple sectors. The best way to do it will be with an expert partner with relevant track record and demonstrable success with clients from different markets.
At Enghouse, we can help. We do that by focusing on servicing the entire customer lifecycle, efficiently bringing new features, products, brands and services to market for you as a fledgling or start-up MVNO. Even better, we’ve been doing it for years, successfully launching MVNO brands across multiple sectors and helping them to grow their business with totally new mobile services and technologies.
