Businesses from all sectors have identified mobile as a key opportunity to extend their business, grow revenue, or to enable new propositions. But while they are experts in their fields, with a sound business plan, mobile represents a brand new landscape to explore. Just like any industry, mobile communications comes with its own jargon, its long-standing conventions and a broad ecosystem. And, a lot of what might seem confusing or even unnecessary technologies.
But if you are going to succeed in mobile, you’ll need to jump in, so you can build out the resources and solutions you require to support your business – and make sure they’re aligned with your existing platforms and processes.
Plan a solid mobile growth strategy
Translating your vision to reality requires some decisions to be made and investment in the solutions and relationships to support it. Your proposition – be it IoT, B2B or B2C – must be enabled for mobile. To achieve this, you need to find the right partners and stakeholders, you need the right infrastructure to support your business – and you need to find the best network to reach your customers.
That can be confusing, particularly if you are new to mobile. In addition there’s also a dauntingly rich alphabet soup to dip into. For example, do you know your MVNA from your MNOs? What about MVNEs? What about OSS and BSS? Who knew that you needed that? Well, we do.
Your vision should not get lost in a world of new terms or unfamiliar systems and processes. All you want to do is to bring your solution to market, with the right tools and the right platforms to ensure that you’re set up for growth and a profitable future.
The right set up delivers growth
So, what you need is a way to cut through the maze, so you can really understand what you need – and, crucially, what you don’t. Your investment budget needs to be carefully conserved and balanced between the things you need to launch and additional solutions that you might need in the future.
How can you achieve this? This isn’t rocket science. MVNOs may have different models, but they’ve all had to go through the same process, but where do you begin?
Well, to start with, clear guidance is essential. What components do you need to support your offer? How can you ensure that you can evolve to meet new requirements? What exactly is required to deliver your proposition? How does this convert into a technical solution that is your vehicle to get to market? How do you bring together key business processes, so that you can win customers, get them on board and bill them so you can collect revenue?
Most of all, what you need is clarity, from a partner you can trust. A partner that will listen to what you are trying to do and convert this into a clear shopping and action list, that’s in-line with your budget and goals. They will help you navigate a maze of terms, so you can understand all of the key operational and infrastructure issues. At Enghouse Networks, we’ve been doing this for years.
The Ultimate Step-by-Step Guide
To give you a flavour of this and how to get started, download our new, step-by-step guide to launching your MVNO business? It carefully walks you through the key decisions you need to make, all of which flow from your original business plan. It covers all the main points, so you can ensure that your team can consider your options and the different paths available to you. And, crucially, it demystifies the industry, helping you to understand what matters and what doesn’t.
