February 12, 2025

Media and Advertising in 2025: What’s Changing for TV and Ads

TV advertising is rapidly evolving as Connected TV (CTV) and AI reshape audience engagement. Advertisers face challenges like frequency capping, while AI enables real-time optimization and personalized ad placements. As digital strategies shift, brands are diversifying ad spend across platforms like Pinterest. This blog covers key CTV, AI, and ad trends for 2025 and how advertisers can stay ahead.
January 28, 2025

FRMCS is Approaching so Rapidly, Investment in ‘5G Rail’ is Already Pouring In

The blog highlights the accelerating investment in '5G rail' as the railway industry prepares for the Future Railway Mobile Communication System (FRMCS), the successor to GSM-R. Despite the official FRMCS specifications being in early stages, rail operators worldwide, from Europe’s Rail Baltica project to Australia and Poland, are already adopting 5G technologies to modernize their networks, enhance digitalization, and ensure seamless migration. These early investments underscore the importance of hybrid 5G-GSM-R solutions for smoother transitions and unlocking new applications.
January 22, 2025

Transforming TV Advertising with Data-Driven Strategies

As overheads increase and competition inevitably drives prices down, staying still isn't an option but it can be difficult to find new ways to sell more to the same customer base. One option is to broaden your customer base to encompass as many people, sectors and products as possible.
December 12, 2024

Battling SMS Fraud: 3 Reasons Operators Need SMS Firewalls to Protect Revenue and Reputation

SMS fraud is a growing threat, costing operators revenue and eroding customer trust with tactics like smishing and spoofing. Advanced SMS firewalls provide real-time detection, machine learning capabilities, and compliance tools to block evolving threats, protect revenue streams, and restore trust in messaging services. Operators must act quickly to stay ahead of fraud.
December 11, 2024

The MVNO market: a gateway to growth for MNOs

The rise of Mobile Virtual Network Operators (MVNOs) is reshaping the telecommunications industry, presenting a vital growth opportunity for Mobile Network Operators (MNOs). This blog explores why MNOs should embrace MVNOs to unlock diversified revenue streams, reduce customer churn, and maximize network utilization. Discover how partnerships with MVNOs enable MNOs to serve niche markets and overcome operational challenges, while examining the strategic advantage of adopting a Mobile Virtual Network Enabler (MVNE) role, empowering MNOs to simplify processes and support MVNO success.
December 5, 2024

Top 3 SMS Fraud Threats to Watch for in 2025

Explore the emerging SMS fraud threats set to challenge operators in 2025. With SMS revenues expected to reach $64 billion, the rapid expansion of eSIM technology, the growth of IoT connections, and advancements in AI are reshaping the fraud landscape. From SIM box fraud linked to eSIM proliferation to IoT-driven DDoS attacks and AI-crafted smishing schemes, operators must brace for these escalating risks. Prioritizing robust, proactive fraud prevention will be essential to protect SMS revenues and ensure secure, uninterrupted communications for customers. Learn more about these trends and the future of SMS fraud prevention.