Amidst the AI buzz at Mobile World Congress (MWC), the telecom industry grappled with a fundamental question: How can we effectively monetize network investments? Explore the collision of innovation and pragmatism, emphasizing the importance of balancing technological advancement with sustainable business strategies. Dive into key challenges facing mobile operators, including the need for OSS capabilities to manage 5G complexities and support just-in-time services. Uncover essential questions operators must address to ensure scalability, accelerate fiber rollouts, and support new business models.