The MVNO model has gained many followers, with brands using mobile to reach customers in different ways. The basics have been in place for more than 20 years – but that’s about to change.
Expected within two years at most and set to enable thousands of low latency applications, particularly for industrial purposes, Multi-Edge Access Computing (MEC) is emerging as a key requirement to support 5G SA (Standalone). Cloud computing and IT service power at the edge of a network offers many benefits, but to deliver on MEC’s enormous commercial promise, fibre has to play a central role.
Bringing your own carrier (BYOC) is gaining momentum due to the increased adoption of cloud computing and related technologies. More and more companies are moving into the cloud and off-the-shelf solutions do not provide flexible connectivity.
There are many players that specialise in IoT and B2B services, while others are blending complementary offers to engage their retail customers. They are doing different things, with greater autonomy and agility. And, 5G is coming, which will unlock a plethora of new business models and opportunities, so now’s the time to take action.
Telzar019 MVNO partnered with Enghouse Networks to become a leading provider in Israel, delivering top call quality and reliable, uninterrupted services amid intense market competition
Conway Corp partnered with Enghouse to successfully transition from QAM-based TV to IPTV, modernising services while retaining legacy support, attracting both traditional and streaming customers.
Mobile Network Operators (MNOs) know that what they have to offer isn’t always for ‘everyone’. Their main brand offering can’t (and doesn’t) appeal to everyone; there will be bits of the youth, highly specific demographic or ethnic markets, who may not gravitate towards them.
So far, the success many MNOs have experienced in launching second brand MVNOs has confirmed the promise of this strategy —but also how difficult they can be to get off the ground. Luckily, as new opportunities
open up, a new way to do second brand mobile better, with greater agility, robust offer creation and rapid time to market has emerged: the Enghouse Networks approach.
Businesses from all sectors have identified mobile as a key opportunity to extend their business, grow revenue, or to enable new propositions. But while they are experts in their fields, with a sound business plan, mobile represents a brand new landscape to explore.