TVaaS

February 12, 2025

Media and Advertising in 2025: What’s Changing for TV and Ads

TV advertising is rapidly evolving as Connected TV (CTV) and AI reshape audience engagement. Advertisers face challenges like frequency capping, while AI enables real-time optimization and personalized ad placements. As digital strategies shift, brands are diversifying ad spend across platforms like Pinterest. This blog covers key CTV, AI, and ad trends for 2025 and how advertisers can stay ahead.
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January 22, 2025

Transforming TV Advertising with Data-Driven Strategies

As overheads increase and competition inevitably drives prices down, staying still isn't an option but it can be difficult to find new ways to sell more to the same customer base. One option is to broaden your customer base to encompass as many people, sectors and products as possible.
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December 11, 2024

Enhance Your TV Advertising Strategy

This infographic highlights the transformation of TV advertising through programmatic and targeted strategies across Linear TV, OTT, and CTV. Key trends include AI-driven ads, monetization of unsold inventory, and a shift to data-driven, dynamic ads. With cross-platform integration and creative optimization, TV advertising is becoming a versatile, data-driven medium, enhancing reach and engagement across channels.
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November 27, 2024

Video Interview: Exploring TV-as-a-Service and D2C Growth

At IBC 2024, Mick McCluskey, VP of Product Management at Enghouse Networks, spoke with Julian Clover, media and technology journalist at BroadbandTV News, about the company’s latest developments and innovations. The discussion highlighted the growing importance of Direct-to-Consumer (D2C) models for niche content creators, such as sports teams and regional broadcasters, as a way to engage audiences and unlock new monetization opportunities. Mick also outlined how cloud-based TV-as-a-Service solutions provide a streamlined, low-risk approach to market entry while boosting customer retention. The conversation further explored the impact of AI and integrated content strategies in shaping the evolving TV landscape.
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October 3, 2024

Video Interview: Global Media Strategies and D2C Expansion

In this exclusive interview at IBC 2024, led and captured by Tommy Flanagan, Editor of Faultline from Rethink Technology Research, he speaks with Michael McCluskey, VP of Product Management, and Madhav Malhotra, Vice President Sales, Americas, of Enghouse Networks about the company's strategic portfolio and global media expansion. They discuss the enhanced product portfolio, direct-to-consumer innovations, and key customer success stories, including rapid service deployments during critical events like Canadian wildfires.
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July 16, 2024

SmartGuard Messaging Firewall Solution Brochure

Enghouse SmartGuard Messaging Firewall protects mobile networks from threats like smishing and DoS, using AI for real-time analysis and secure routing while ensuring compliance without exposing message content.
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