April 1, 2025
Ad-supported streaming has moved from optional to essential. As subscription fatigue grows and advertising models evolve, the industry is rethinking how to deliver engaging content without disrupting the viewer experience.
February 12, 2025
TV advertising is rapidly evolving as Connected TV (CTV) and AI reshape audience engagement. Advertisers face challenges like frequency capping, while AI enables real-time optimization and personalized ad placements. As digital strategies shift, brands are diversifying ad spend across platforms like Pinterest. This blog covers key CTV, AI, and ad trends for 2025 and how advertisers can stay ahead.
January 22, 2025
As overheads increase and competition inevitably drives prices down, staying still isn't an option but it can be difficult to find new ways to sell more to the same customer base. One option is to broaden your customer base to encompass as many people, sectors and products as possible.
December 11, 2024
This infographic highlights the transformation of TV advertising through programmatic and targeted strategies across Linear TV, OTT, and CTV. Key trends include AI-driven ads, monetization of unsold inventory, and a shift to data-driven, dynamic ads. With cross-platform integration and creative optimization, TV advertising is becoming a versatile, data-driven medium, enhancing reach and engagement across channels.
September 17, 2024
With France’s STIR/SHAKEN deadline nearing, telecom operators can rely on Enghouse BorderNet SBC to block spoofing, ensure compliance, and integrate with third-party services to secure their networks.
September 17, 2024
À l'approche de l'échéance STIR/SHAKEN en France, les opérateurs télécoms peuvent compter sur le BorderNet SBC d'Enghouse pour bloquer l'usurpation d'identité et assurer la conformité aux normes ARCEP.
July 16, 2024
Enghouse SmartGuard Messaging Firewall protects mobile networks from threats like smishing and DoS, using AI for real-time analysis and secure routing while ensuring compliance without exposing message content.
July 11, 2024
This infographic highlights five key considerations for service providers when choosing an IPTV solution. It addresses consumer demands for personalization, the importance of a user-friendly interface, the willingness of viewers to watch ads to save money, the rise in mobile viewing, and the rapid growth of the global IPTV market.
July 4, 2024
TV services help broadband providers attract customers, reduce churn, and grow revenue. This eBook offers clear steps to launch or enhance IPTV services and deliver a high-quality viewing experience.
