December 11, 2024

Enhance Your TV Advertising Strategy

This infographic highlights the transformation of TV advertising through programmatic and targeted strategies across Linear TV, OTT, and CTV. Key trends include AI-driven ads, monetization of unsold inventory, and a shift to data-driven, dynamic ads. With cross-platform integration and creative optimization, TV advertising is becoming a versatile, data-driven medium, enhancing reach and engagement across channels.
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November 27, 2024

Video Interview: Exploring TV-as-a-Service and D2C Growth

At IBC 2024, Mick McCluskey, VP of Product Management at Enghouse Networks, spoke with Julian Clover, media and technology journalist at BroadbandTV News, about the company’s latest developments and innovations. The discussion highlighted the growing importance of Direct-to-Consumer (D2C) models for niche content creators, such as sports teams and regional broadcasters, as a way to engage audiences and unlock new monetization opportunities. Mick also outlined how cloud-based TV-as-a-Service solutions provide a streamlined, low-risk approach to market entry while boosting customer retention. The conversation further explored the impact of AI and integrated content strategies in shaping the evolving TV landscape.
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October 3, 2024

Video Interview: Global Media Strategies and D2C Expansion

In this exclusive interview at IBC 2024, led and captured by Tommy Flanagan, Editor of Faultline from Rethink Technology Research, he speaks with Michael McCluskey, VP of Product Management, and Madhav Malhotra, Vice President Sales, Americas, of Enghouse Networks about the company's strategic portfolio and global media expansion. They discuss the enhanced product portfolio, direct-to-consumer innovations, and key customer success stories, including rapid service deployments during critical events like Canadian wildfires.
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July 11, 2024

5 Key Considerations for Service Providers in Choosing an IPTV Solution

This infographic highlights five key considerations for service providers when choosing an IPTV solution. It addresses consumer demands for personalization, the importance of a user-friendly interface, the willingness of viewers to watch ads to save money, the rise in mobile viewing, and the rapid growth of the global IPTV market.
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May 9, 2024

Enghouse Completes Acquisition of SeaChange

Enghouse Systems Limited (TSX: ENGH) today announced it has successfully completed its acquisition of substantially all of the assets of SeaChange International, Inc. (“Seachange”) related to its IPTV products and services business, for a purchase price of approximately US$ 23 million (after the deduction of SeaChange’s cash and cash equivalents at the closing date).
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April 4, 2024

Monetizing the Future at MWC 2024: Leveraging 5G for Revenue Growth and Building Stronger Business Relationships

Learn about the challenges facing traditional revenue streams in the telecommunications industry due to the dominance of hyperscalers like Amazon and Google. This blog post highlights the shift towards leveraging 5G technology to foster stronger business-to-business (B2B) relationships as a means of generating new revenue streams. The emergence of 5G enables innovative B2B2X models where businesses can offer connectivity and value-added services, leading to collaborative ecosystems and increased revenue potential. Learn more about the transformative power of 5G in reshaping business landscapes and driving sustainable growth.
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