June 19, 2025

Operator TV by Enghouse Networks Media

Enghouse Networks Media helps operators launch custom-branded TV services quickly and cost-effectively, with cloud delivery, analytics, ad insertion, and a seamless viewer experience.
April 1, 2025

Rethinking Streaming: The Rise of Ad-Supported Models

Ad-supported streaming has moved from optional to essential. As subscription fatigue grows and advertising models evolve, the industry is rethinking how to deliver engaging content without disrupting the viewer experience.
February 12, 2025

Media and Advertising in 2025: What’s Changing for TV and Ads

TV advertising is rapidly evolving as Connected TV (CTV) and AI reshape audience engagement. Advertisers face challenges like frequency capping, while AI enables real-time optimization and personalized ad placements. As digital strategies shift, brands are diversifying ad spend across platforms like Pinterest. This blog covers key CTV, AI, and ad trends for 2025 and how advertisers can stay ahead.
January 22, 2025

Transforming TV Advertising with Data-Driven Strategies

As overheads increase and competition inevitably drives prices down, staying still isn't an option but it can be difficult to find new ways to sell more to the same customer base. One option is to broaden your customer base to encompass as many people, sectors and products as possible.